So, yeah, things come together in the most fascinating ways.
Once I’d finally got a grasp on the librarian thang during grad school, I decided that my long-term career goals, research and praxis and such, would center around what is generally called outreach. Why? Because outreach is the most vital practice to be pursued in insuring the continued existence of the profession and the institutions it serves. Why? Because while I’d bet most of you reading this will agree that libraries are very very important and good things, I’d wager that many of you (actual librarians excluded) couldn’t really mount a good argument for why they’re important and good beyond “they make information freely and easily available.”
“They make information freely and easily available” sufficed as an argument for centuries, and it was during those centuries that the profession of librarianship emerged. Because of this, the profession did not become lazy and complacent over time, it was born into laziness and complacency. This set the whole Ouroboros into action, leaving the public unaware of the other, deeper purposes of libraries and librarians because the librarians themselves, cognizant of the fact that their publics were generally willing to continue funding libraries in support of the most obvious purpose, didn’t feel a pressing need to work additional PR campaigns into their already overburdened, underfunded schedules.
And so then a few decades ago politicians like Al Gore began creating and (more importantly) funding initiatives that would make the information networks already in use by the military and academies increasingly available to the general public. Simmer for a few years, let the cost of personal computers come way down and the prevalence of high-capacity cabling and wiring go way up, and suddenly we all gots tons of information freely and easily available in our living rooms. In the process, the overriding rationale for promoting library funding suffers a critical hit.
So! Here we are, early in the 21st century, and our libraries facing a likely crisis. Our publics in general don’t know about the many valuable and not-easily-replaceable services we offer, and the things they do know we offer seem to many of them to be outdated and old-fashioned and irrelevant and certainly not worth voting for when a tax initiative is on the ballot.
Something, it is clear, has to change, and I want to be part of that change.
It seems self-evident to me that a crucial step is changing the way publics think of libraries. Briefly, we in the profession have to find a way to make people think of libraries as relevant, crucial, and (most importantly, most difficultly) of-this-time. Telling people about all the nifty stuff we provide simply won’t cut it if they still think of libraries as houses of pain and dust.
All this was going through my head as I began my Adult Services in Public Libraries course last spring. It was percolating when I approached the major assignment in the course, the planning and designing of a series of presentations in a fictional library. It was all brewing when at work one day I listened to an episode of This American Life featuring a piece on a Michigan librarian who organized a series of after-hours rock concerts in public libraries across the state.
And a vision came to me, and Libraries Out Loud! was born.
The problem: people still think of libraries as quiet and dull and stiflin, despite a good ten years of libraries’ moving away from that venerable standard. It is clearly enough not just to make libraries sites where energy and activity are welcome, steps must be taken to implant the notion of that reality into the the public mind. Secondary problem: You really can’t just start a campaign of posters and radio spots saying, “Libraries aren’t dull, really, they aren’t” because that’s worse than unconvincing, that’s lame. You have to get the point across while doing public outreach in service of (what appears to be) something unrelated.
The solution: rawk! Promotion is, and has always been, integral to the rock experience; in fact, I’d daresay it would be fairly simple to develop a convincing and intellectually honest case for promotion actually being more important to the rise of rock than the music itself.
But what the hell does rock have to do with libraries? What the hell doesn’t rock have to do with libraries! Libraries are committed to, libraries are about, providing and promoting access to information regardless of content and context. People in our publics have demonstrated a desire and need for popular music, desires and needs we already service through provision of CDs and DVDs.
Libraries are also committed to providing access to locally created information, like genealogy and art, and to providing access to otherwise hard-to-find info. So, really, it seems valid for a library to take as part of its mission provision of access to, say, the work of and information on local bands. And how better to provide access to local music than the hosting of an occassional concert by a local artist?
But the occassional concert isn’t enough to build a PR campaign around. Given expense and general pains-in-the-ass, hosting of concerts would have to be very, very, very occassional, too infrequent to keep the library’s provision of such as a selling point in the public’s mind.
Enter that potential library killer, the Internet!
Web hosting is cheap, and in-house infrastructure already exists within the library. Most local bands already make some sort of recording of their materials and are hungry for exposure. Library culture has already begun embracing podcasts as a means of public outreach, but they really have yet to figure out good things to do with them.
Once you see them, the dots practically connect themselves, don’t they?
So, yeah, I have An Initiative in mind. I’ll be arranging a meeting with our other young, tech-happy librarian next week. Things will be in motion soon. Yes.